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Why precise answers should not be credible
“Adding details to certain of the alternative future outcomes made them more probable in the minds of our respondents, even though logically the opposite must be the case” Thinking, Fast and Slow, Daniel Kahnemann “In business, people want an answer quickly. It doesn’t have to be the right answer …” Anonymous Forecasting, my day job,…
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Buying green power – what good does it do?
I am sometimes asked whether one should change one’s household electricity supplier to a green company that promises to source 100% of its supplies from renewable generators. This post addresses this question, hopefully in a clearer and more successful way than I normally manage in conversation. The first point to make is that electricity is…